Tiniest Footprint™ Logo
A green icon of the world

What We're Doing to Reduce Our Footprint

All leading brand baby wipes contain plastic.

Just like you, we’re concerned about the impact this is having on our environment.

While Huggies® Baby Wipes contain up to 50% less plastic than other leading brands, our goal is to make a wipe that’s 100% plastic free, with packaging that’s able to go in your home recycling bin.

Making this change requires a lot of research and investment and unfortunately that takes time.

As part of our Tiniest Footprint™ mission, we’ll be making some big changes:

In 2019

  • All Huggies® Baby wipes packs were labelled with their natural fibre and plastic content
  • We removed a lorry load (about 15 tonnes) of plastic year from our Huggies® Extra Care range of baby wipes.
  • We stopped using plastic bags within our 12 and 18 pack boxes, removing about 43 tonnes of plastic a year.

In 2020

  • We removed 359 tonnes of plastic from our total wipes portfolio (based on annual volumes)
  • We launched our first fully biodegradable baby wipes product, Huggies® Pure Biodegradable

In 2021

  • Our packaging will be recyclable along with your carrier bags

Within five years (or sooner if we can)

  • Our wipes will be plastic-free
  • And our packaging will be recyclable in your home recycling bin

To meet these challenges, we’re working with world-leading universities and environmental organisations to make sustainable baby skincare a reality for everyone.

In the meantime, there are a few things you can do to reduce how much plastic from Baby Wipes end up in the natural environment…

Find out how you can help