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Greener Wipes with Huggies® Tiniest Footprint™ - Your Questions Answered

Is there plastic in Huggies® baby wipes? If so, why?

Yes, Huggies® Pure wipes contain 30% plastic, whilst Extra Care wipes contain 29% plastic. The wipes are made with between 70-71% natural absorbent fibres that gently clean and protect baby’s delicate skin. Their unique design means Huggies® Wipes offer soft, kind care even for the most sensitive skin, whilst still absorbing some of the toughest messes easily.

Huggies® baby wipes contain up to 50% less plastic than other leading baby wipe brands. By switching to Huggies® from other leading baby wipe brands, the average household could reduce its plastic use by 63* bottles per year**.

Last year, we labelled our packs with the composition of our wipes –a ground-breaking move for this category.

* Source: Nielsen Homescan data 17/06/2018 - 15/06/2019 used in conjunction with K-C lab data 2018

** Based on 500ml bottles

Why do your wipes feel different to other competitor brands?

Huggies® is 100% committed to gently caring for your baby’s delicate skin, which is why our wipes are so mild and soft to touch. Our wipes feel different because they contain less plastic than wipes from other leading brands. Our Huggies® Pure wipes are made from 70% skin-loving natural fibres (wood pulp), and our Huggies® Pure Extra Care baby wipes are made with 71% skin-loving natural fibres (wood pulp). Our Extra Care wipes have been recognised for their quality and were awarded Product of the Year 2019 in the Baby Care Category (Survey of 10,399 people by Kantar).

What are your wipes made of? And how do I know they are safe on my baby’s skin?

Huggies® knows only the best will do when it comes to caring for your little one, which is why caring for skin safely is always front of mind when it comes to developing our products. Our wipes are clinically tested and safe to use on your newborn from day one.

Our baby wipes are made from at least 70% skin loving natural fibres (wood-pulp) and no more than 30% plastic to ensure they are strong enough for cleaning whilst being gentle on baby’s skin. In addition, the research behind Huggies® baby wipes is recognised by the British Skin Foundation.

Why are baby wipes ending up in our sewers and oceans? What are you doing about it?

Baby wipes are being incorrectly disposed of down the toilet, which means they are eventually ending up in our sewers and oceans. To help prevent this, Huggies® packs feature labelling on the front, side and back of all our wipes with a “Do Not Flush” icon. We advise all our customers to place used wipes in the waste bin, so they can be disposed of responsibly. We believe that helping people to understand the safe way of disposing of baby wipes, including through improved labelling, is key to reducing improper disposal. Huggies® is currently working with stakeholders, including water companies and trade associations, to develop initiatives to reduce the impact of non-flushable wipes on the environment. We ask you to help prevent baby wipes ending up in our sewers and oceans by disposing of them responsibly.

What is the best way to dispose of baby wipes?

All baby wipes should be disposed of in the bin and never flushed down the toilet. Our Huggies® baby wipes are clearly labelled with a “Do Not Flush” icon on the front, side and back of packs to remind customers of this.

Are you developing a plastic-free alternative?

Huggies® is on a mission to reduce and ultimately eliminate plastic from all of its baby wipes.

  • Last year, we removed 17 tonnes of plastic per year from the Huggies Extra Care range through innovative product development.
  • This year, we removed 359 tonnes of plastic from our total wipes portfolio (based on annual volumes)
  • Next year, our baby wipes will have packaging that can also be recycled with film and carrier bags at larger supermarkets, including Tesco, Asda, Morrisons, Sainsburys, The Co-Op and Waitrose.
  • Within five years (or sooner if we can), our baby wipes will be plastic-free, and the packaging will be fully recyclable at home with your household recycling.

To achieve our long-term goal of eliminating plastic, we are actively working with universities, suppliers and other partners to develop new eco-friendly materials to replace the plastic in our wipes.

We are already making strong progress in this area. As we continue to develop the full Huggies® wipes portfolio to be even gentler on the environment, we hope you will join us on our journey.

However, for those who want a biodegradable solution today, October 2020 saw us launch one new biodegradable product into our portfolio, Huggies® Pure Biodegradable baby wipes. The se are plastic-free skin loving wipes made with 100% naturally derived fibres which gently clean and protect your baby’s skin while reducing your impact on the environment. Independent testing shows Huggies® Pure Biodegradable wipes should biodegrade in landfill conditions after 15 days, making them the brand’s first biodegradable product.

In the meantime, you can make a positive change by switching to Huggies® wipes today to lower your plastic usage and the average UK household could save the equivalent of 63* plastic bottles a year.**

* Source: Nielsen Homescan data 17/06/2018 - 15/06/2019 used in conjunction with K-C lab data 2018

** Based on 500ml bottles

When will the plastic-free Huggies® wipes be available to buy?

Next year, we will be launching new recyclable packaging for our baby wipes and within five years (or sooner if we can), our baby wipes will be plastic-free and the packaging will be fully recyclable at home with your household recycling. This new plastic-free wipe will be affordable and safe and gentle on baby’s skin. We know urgent action is needed and we’re working hard to make changes to our wipes as quickly as possible. These changes take time and require extensive research and development to ensure our products are environmentally friendly, gentle on baby’s skin, and remain affordable for the families that rely on them.

Do you highlight your wipes plastic content on your packaging?

There is currently no industry-wide plastic symbol or label agreed, however last year we labelled our packs with the composition of our wipes which was a ground-breaking move for this category.

Is Huggies® wipes packaging recyclable?

We strive to improve our impact on the environment by reducing our reliance on single-use plastic, with a vision to transition to fully sustainable packaging across our portfolio. Next year, our baby wipes will have packaging that can be recycled with film and carrier bags at larger supermarkets, including Tesco, Asda, Morrisons, Sainsburys, The Co-Op and Waitrose.

Do other leading brands also contain plastic?

Yes, all leading baby wipes brands contain plastic in their wipes.

Huggies® baby wipes contain up to 50% less plastic than any other leading baby wipe brands and are made from at least 65% skin-loving natural fibres (wood pulp).

What can I do to help?

Whilst we work to ultimately eliminate plastic from our products, you can help play an important role in ensuring that neither our wipes nor our packaging end up as litter or in the oceans, by disposing of them in a responsible way.

We know that baby wipes are an important essential in your daily childcare routine.* By switching to Huggies® Wipes from any other leading baby wipe brands, each household in the UK could save the equivalent of 63 plastic bottles a year. All you need to do is take three easy steps, we will do the rest!*

  • Never flush your wipes, always dispose of them responsibly to prevent wipes ending up in the sewers or oceans
  • Recycle all multipack packaging (packs of 3, 4, 12 and 18 wipes)
  • Reduce your plastic waste by choosing Huggies® over other leading brands

* Huggies® commissioned YouGov research August 2019

* For further details on how you can help recycle our packaging today, please visit our what you can do page

Huggies® Pure Biodegradable Baby Wipes

You’ve just launched Huggies® Pure Biodegradable wipes. What formats do they come in?

Huggies® Pure Biodegradable wipes will be available to buy in single packs only, for the time being. There are 56 wipes in each pack.

Do Huggies® Pure Biodegradable wipes clean as well as the rest of the range?

In consumer testing, these wipes performed as well as our current range of products.

How are you going to tell consumers about it?

We will be rolling out a comprehensive communication plan to inform our consumers and help them navigate their way through the sometimes confusing area of sustainability.

How are you going to ensure consumers understand that not all your wipes are biodegradable?

Our packaging will clearly illustrate which products are biodegradable. Currently it will only be Huggies® Pure Biodegradable which are biodegradable, when disposed of with household waste. By calling out our biodegradable positioning on any product, we have to adhere to strict regulatory conditions and tests.

Is the packaging recyclable, including the label? Where can I recycle the packs?

Yes, the packaging of Huggies® Pure Biodegradable is a LDPE (Low Denisty Polyethelene) which can be recycled with carrier bags at larger stores. The packaging will be clearly labelled as per the required On Pack Recycling Label (OPRL) requirements and we will also ensure our website educates our consumers on the available recycling locations.

What are the new wipes made of?

These wipes are made of 100% skin loving, naturally derived, plant based fibres which do not contain plastic.

When the wipes biodegrade, do they release micro-plastics in the environment?

As they do not contain plastic, Huggies® Pure Biodegradable wipes will not release micro plastics into the environment.

If they don’t contain plastic and are biodegradable, why are they not flushable?

Baby wipes should never be flushed down the toilet. The way the fibres of a baby wipe are bonded together gives adequate strength to withstand tough messes which babies create, therefore they are not designed to break up in the toilet flushing process. All Huggies® Baby wipes should be thrown in the bin and disposed of with household waste.

Are Huggies® Pure Biodegradable wipes compostable? Can I put them in my home compost bin?

No. Huggies® Pure Biodegradable baby wipes are NOT compostable and should only be disposed of with household waste. Also for health and safety reasons, human waste should not be put in a home compost bin.

Are there plans to make your wipes compostable?

Currently we have no plans to make our wipes compostable. When wipes have been used to clean up faeces and other messes, they need to be disposed of in a safe and hygienic manner. Home composting can’t always guarantee this.

There isn’t a recycling facility for plastic bags near me. Can Huggies® offer a collection service or workaround for me?

The majority of large supermarkets have recycling bins for flexible film packaging such as plastic carrier bags, bread bags, toilet roll bags. Unfortunately, we currently don’t have a collection service for our recyclable packaging. Please keep checking https://www.recyclenow.com/what-to-do-with/plastic-film for an up-to-date list of local facilities.

What does the accreditation from the British Skin Foundation mean?

We have worked with the British Skin Foundation over many years. Our accreditation means that they have approved our methods of research into Infant Skin Health.

Are Huggies® Pure Biodegradable baby wipes suitable for babies with skin conditions such as eczema?

All our products are safe to use on baby’s delicate skin from day one.

Will my wipes still degrade if placed inside a dirty nappy and put into a nappy bag?

We currently don’t have data to prove what happens to this wipe if placed inside a dirty nappy and a nappy bag.

Can Huggies® Pure Biodegradable baby wipes be flushed down the toilet?

No. The vast majority of baby wipes are NOT flushable and should NEVER be disposed of down the toilet. This can lead to significant drainage problems. All Huggies® Baby wipes are designed to be gentle on baby’s skin but strong enough to withstand tough messes, therefore they are not designed to break up in the toilet flushing process. All Huggies® Baby wipes should be thrown in the bin and disposed of with household waste.

Why aren’t all your baby wipes biodegradable?

Huggies® is on a mission to reduce and ultimately eliminate plastic from all of its baby wipes making them all biodegradable. To achieve this long-term goal across the entire portfolio, we are actively working with universities, suppliers and other partners to develop new eco-friendly materials to replace the plastic in our wipes. We are already making strong progress in this area but in the meantime, we are bringing our consumers the choice of buying Huggies® Pure Biodegradable baby wipes. As we continue to develop the full Huggies® wipes portfolio to be even gentler on the environment, we hope you will join us on our journey.

Will consumers have to pay more for them?

Our mission is to introduce an affordable baby wipes product to market which focuses on baby’s skin and the environment. This shouldn’t cost the earth so we will be recommending they are priced in line with our Extra Care portfolio which is available in the market already. Pricing is solely the domain of the retailer.